Effective Negotiation

Effective Negotiation

How to Get What You Want: Negotiation Strategies That Work. Master negotiation for business and life with our course. 

Are your negotiations lacking that extra edge? Do you want to gain a competitive advantage in business deals and career advancement? This intensive 2-day course on effective negotiation can give you the skills to become an expert negotiator.

In just 2 days, you'll learn:

 - Key concepts like BATNA, ZOPA, and reservation value to strengthen your negotiation strategy

- Preparation tactics, negotiation strategies, and closing techniques to master the full negotiation process 

- Communication and empathy skills to put yourself in the other party's shoes

- Earn a certification of completion to validate your new negotiation abilities

 This comprehensive course covers everything from core concepts to soft skills development. You'll gain the knowledge and confidence to negotiate win-win outcomes in any situation.


Don't miss this opportunity to level up your negotiation abilities. Learn proven tactics and strategies from expert instructors in just 2 days. Register for the Effective Negotiation course and gain a competitive edge in your career.

Course language: English
23.09.2024 - 24.09.2024
Entry requirements

  • Applicants are expected to have a good command of both written and spoken English


The graduates will receive 15 credits CPD Certificate of Attendance in Effective negotiation.



Having strong negotiation skills is crucial for resolving conflicts, creating win-win situations, and achieving mutually beneficial outcomes in both personal and professional relationships. Negotiation skills allow you to advocate for your needs and interests while finding solutions that work for everyone involved. 

There are several key concepts important to understand when it comes to effective negotiation:

 - Positions vs Interests - Focusing on underlying interests rather than superficial positions creates more flexibility and opportunities to meet both sides' real needs.

 - BATNA (Best Alternative to a Negotiated Agreement) - Knowing your walkaway point if negotiations fail means you can push for the best possible deal without accepting a bad one.

 - Objective criteria - Basing proposals on facts/data rather than emotions or ego makes it easier to reach equitable solutions.

Proper negotiation preparation sets you up for success at the bargaining table. There are several key steps to keep in mind:

Mastering these negotiation techniques allows you to achieve win-win outcomes, secure mutually beneficial agreements, and resolve conflicts effectively. Strong negotiation skills are essential for personal, professional, and business success.

Before sitting down to negotiate, determine the range of possible outcomes that would be acceptable to you. This is your bargaining zone. Your initial offer should be at the high end of this zone, while your "walkaway" point marks the low end. Knowing your bargaining zone helps you establish realistic targets.

Negotiation often involves each party making offers and counteroffers until a mutually agreeable deal is reached. When bargaining, it's important to employ certain tactics to get the best possible outcome.

Learn to spot common bargaining tactics to prevent manipulation. For example, bogus trades, false demands, escalating demands, and doubletalk. Remain savvy to such approaches. Don't get distracted or lured by side issues. Focus on your interests and try to determine if the other party has valid motivations behind their tactics or is merely posturing.

High-pressure tactics aim to stress you into accepting terms. Expect time-limited offers, personal insults, threats to walk away, and frequently escalating demands. Stay calm and collected. Reveal little information about emotions or limits. Seek evidence to justify demands. Assert your positions confidently. Be prepared to walk away rather than accept a bad deal. With practice, you can respond effectively to pressure.

Reaching a successful conclusion to a negotiation requires recognizing when the time is right to close the deal. Watch for signals that indicate your negotiating partner is ready to finalize an agreement. Examples include summing up points of agreement, offering concessions, or asking clarifying questions about implementation.

Course topics

Introduction to Negotiations

Experience conflict and explore the basics of negotiation,

 Core Negotiations Strategy

Dive deeper into core negotiation concepts to identify strategies and principles that can be applied to achieve different outcomes.

Distributive Bargaining: Key Concepts

Explore how to claim value in negotiations, understand the difference between BATNA (Best Alternative to a Negotiated Agreement) and reservation price, pinpoint common errors, and anticipate three kinds of “no.”

ZOPA (Zone of Possible Agreement), WAP (Walk Away Point), RV (Reservation Value), AR (Aspiration Value), MESO (Multiple Equivalent Simultaneous Offer), Influencing and Claiming Value

Discover the principles of influence, the use of anchoring and value claiming, the function of focal points, and the ethical implications of negotiating, 

Key Phases of Negotiation

Recognising and Managing the Key Phases / Preparation / Opening / Debating / Moving / Agreeing / Reviewing.

Preparing For a Negotiation

Negotiation Preparation Worksheet / Treatment of Numerical Data / Identifying Strengths and Weaknesses / Defining Variables / Setting Objectives / Identifying and Using Concessions / Strategy.

 The Negotiator's Dilemma:

Personal Signatures and Pre-Negotiating Strategy

Analyze your own personality traits, target the best negotiation approach, and prepare to bargain using the strategies

Psychological and Strategic Barriers

Focusing on difficult tactics in negotiations, you will create a plan to overcome them, including concepts such as the circle of value and reframing.

Negotiation tactics


At the end of the training participants will be able to:


  • Demonstrate communication skills.
  • Understand how to use power, trust and personal impact, in successful negotiation.
  • Put yourself in the other party’s position
  • Define your most important goal
  • Set up negotiation plan
  • Use strategies and tactics
  • Find the Best Alternative To a Negotiated Agreement);
  • Develop the skills to search for alternatives
  • Stand your ground
  • Seal the deal

Course agenda

Day 1


  9:00-10:00          Negotiating Process

10:00-11:00           Key Phases of Negotiation

11:00-11:15           Coffee Break

11:15-12:30           BATNA, ZOPA, WAP, RV, AV, MESO


Day 2

  9:00-10:00           Preparing for negotiations

10:00-11:00           Negotiation strategies and tactics

11:00-11:15           Coffee Break

11:15-12:30         Reaching Agreement, Closing the negotiation

23.09.2024 - 24.09.2024
Join course

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